The Curve

Our goal is to share with you some learning/ideas (mostly about marketing research, but if we uncover some really great business or life guidance that we think might be of interest, we’ll share that too). Please feel free to share with us as well… we’re always interested in new insights!!

4 Wellness Beliefs That Help Define Gen Z

Health & Wellness

4 Wellness Beliefs That Help Define Gen Z

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Why Brands Need to Know about Purpose-Driven Luxury

Luxury, Consumer Sentiment

Why Brands Need to Know about Purpose-Driven Luxury

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Connecting with Generation Z Consumers

Market Research, Consumer Trends

Connecting with Generation Z Consumers

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Leaving the Nest: Second Quarter Consumer Sentiment 2022

Consumer Sentiment

Leaving the Nest: Second Quarter Consumer Sentiment 2022

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What Is Revenge Travel?

Travel

What Is Revenge Travel?

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Millennial Consumer Trends: What They Believe & How to Engage Them

Market Research

Millennial Consumer Trends: What They Believe & How to Engage Them

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​4 Reasons Why Market Research Is Vital for Travel and Tourism

Travel

​4 Reasons Why Market Research Is Vital for Travel and Tourism

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Deeper customer connections through qualitative research.

Qualitative Research

Deeper customer connections through qualitative research.

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Consumer Insights: Seeking Flavor in Unsweetened Beverages

Market Research Online Communities, Product Development, Quantitative Research

Consumer Insights: Seeking Flavor in Unsweetened Beverages

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Research in Focus: Brand Positioning for the Future

Market Research, Brand Tracking Programs

Research in Focus: Brand Positioning for the Future

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