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Our goal is to share with you some learning/ideas (mostly about marketing research, but if we uncover some really great business or life guidance that we think might be of interest, we’ll share that too). Please feel free to share with us as well… we’re always interested in new insights!!

Debunking 5 Archaic Market Research Myths

Market Research Online Communities, Product Development, Product Testing, Market Research Online Community, Concept to test, Quantitative Research, Qualitative Research, All Topics, Market Research

Debunking 5 Archaic Market Research Myths

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Deeper customer connections through qualitative research.

Product Testing, Brand Equity, All Topics

Deeper customer connections through qualitative research.

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Key driver analysis Is . . .

Product Development, Product Testing, Concept to test, All Topics

Key driver analysis Is . . .

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Market Research Online Community: MROC

Product Development, Pro Bono, Concept to test

Market Research Online Community: MROC

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How to write a concept to test

Product Development, Concept to test, Brand Equity

How to write a concept to test

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Can a Great Product Save a Broken Brand?

Product Development, Brand Equity, All Topics

Can a Great Product Save a Broken Brand?

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What quantitative research says about the unsweetened beverage market

Market Research Online Communities, Product Development, Brand Equity, Quantitative Research

What quantitative research says about the unsweetened beverage market

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Product Testing:  Without a good product even the best marketing can’t sustain success!

Product Testing, All Topics

Product Testing:  Without a good product even the best marketing can’t sustain success!

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