360 Market Reach, deepens its leadership team with recent internal promotions.

Posted by 360 Market Reach ● Feb 14, 2022 2:38:09 PM


NEW YORK, February 15, 2022: 360 Market Reach, a global full-service custom market research firm headquartered in New York, is pleased to announce a recent series of internal promotions:

  • Tracey Berkenbush promoted to VP, Research: With more than 20 years of experience across industries, Tracey has strengthened 360 Market Reach’s expertise, breadth of offerings and streamlined processes increasing operational excellence. Tracey shares and nurtures the company’s vision for creating a culture that embraces positivity, passion, growth, transparency, and diversity and inclusion. In her new role, Tracey will continue advancing 360 Market Reach offerings with her research expertise as well as oversee, mentor, and infuse collaborative efforts within their research team.

“Tracey has an instinct and passion for addressing complex business challenges with a simple and effective research solution. Tracey has quickly stepped up to mentor our research team and her extensive experience across qualitative and quantitative research methods allows us to be true partners and consultants to our clients. Tracey is the perfect leader to support our continued focus on expanding our research offerings to best address clients’ needs today while anticipating tomorrow’s opportunities,” explains Pat DePietto, co-CEO of 360 Market Reach.

  • Stephen Ierardi promoted to Director of Client Development: Stephen has used his deep knowledge in strategic qual/quant research, creativity, consultative approach, and cross-functional collaboration to help nurture client relationships. In his new role, he will also be responsible for building, managing, and mentoring an inside sales team to fuel new client growth. 

“Stephen brings a unique ability to fully immerse himself in our client’s business needs and thinks holistically about the impact our team can bring beyond a project request. Stephen has the ability to identify the combination of research solutions to extract the most valuable insights while still maintaining cost and time efficiencies. Stephen’s energy is contagious, and you can quickly sense his love for research and being able to help our clients succeed,” explains Alicia Ierardi, co-CEO of 360 Market Reach

For more information about 360 Market Reach visit: https://www.360marketreach.com/

About 360 Market Reach:

Founded in 2009, 360 Market Reach is a global full-service custom market research company that collaboratively partners with brands to provide personalized strategic research solutions that fuel brand growth through product development, brand positioning and planning, and marketing and messaging.  By providing deeper insights and foresight, 360 Market Reach helps brands anticipate and plan for tomorrow's opportunities by seamlessly building products and experiences that benefit their customers and employees as well as the bottom line. 360 Market Reach prides itself as a woman-owned and -led firm and is a member of The Women's Business Enterprise National Council (WBENC). For more information, visit www.360marketreach.com